Introduction
Dell, leading company which offers computers and laptops to the customers, has conducted survey with the motive to get information about the views of target market regarding their products or services. Hence, through the means of questionnaire survey has been conducted by the researcher. In this, report will present the extent to which different variables pertaining to the satisfaction level, recommendations and likelihood of choosing dell is associated with each other. Besides this, it will also shed light on the factors that have significant influence on the satisfaction level of customers. https://www.instantassignmenthelp.com.au/
Research methodology
For analyzing data set, gathered through the means of survey, statistical(SPSS) tools have been applied by the researcher. Hence, by applying tool such as correlation, regression, one sample and independent sample t test hypotheses have been tested or evaluated.
Statistical Findings
Hypothesis 1:
Null hypothesis (H0): There is no significant relationship between the variables such as overall satisfaction, recommendation, likelihood of choosing and demographic characteristics.
Alternative hypothesis (H1): There is a significant relationship between the variables such as overall satisfaction, recommendation, likelihood of choosing and demographic characteristics.
By taking into account recoded variables it can be mentioned that overall satisfaction is the main aspects which in turn have significant influence on customer’s decision making regarding giving recommendations and likelihood pertaining to choosing the same. Thus, at the time of taking marketing decisions and developing other strategies focus need to be placed on customer satisfaction.
Hypothesis 2:
Null hypothesis (H0): There is no significant relationship between the variables such as price sensitivity and income level.
Alternative hypothesis (H1): There is a significant relationship between the variables such as price sensitivity and income level.
P value is less than 0.05 in the context of majority of variables so null hypothesis is accepted. Only level of graduation is recognized as the main factor which in turn has influence on customer’s decision making.
Hypothesis 3:
Null hypothesis (H0): There is no significant difference in the satisfaction level as per the quality of computer system.
Alternative hypothesis (H1): There is a significant difference in the satisfaction level as per the quality of computer system.
Results of chi-square test present that satisfaction of the customers do not differ in accordance with the quality. P value is 0.07 which in turn presents that null hypothesis is accepted. Moreover, there are several others factors along with the quality such as price, features etc which in turn has significant impact on customer’s satisfaction.
Hypothesis 4:
Null hypothesis (H0): There is no significant difference in the likelihood in relation to choosing Dell as per the features & designing of computer system.
Alternative hypothesis (H1): There is a significant difference in the likelihood in relation to choosing Dell as per the features & designing of computer system.
Statistical results show that HO is true because p value is higher than the standard limit such as 0.05.
Hypothesis 5:
Null hypothesis (H0): There is no significant difference in the mean values of variables undertaken pertaining to giving order for computer system.
Alternative hypothesis (H1): There is a significant difference in the mean values of variables undertaken pertaining to giving order for computer system.
Table, mentioned in appendix 5, pertaining t the independent sample t test shows that significance value is 0.07 so null hypotheses is proved. Hence, statistical difference takes place between the concerned variables.
Hypothesis 6:
Null hypothesis (H0): There is no significant difference in the mean values of variables regarding quality and running of programs quickly.
Alternative hypothesis (H1): There is a significant difference in the mean values of variables regarding quality and running of programs quickly.
Outcome of independent sample t test presents that p value is below the standard limit such as 0.05. This in turn shows that null hypothesis is appropriate.
Hypothesis 7:
Null hypothesis (H0): There is no statistical significant difference in the mean values of overall satisfaction and other independent variables regarding products or services.
Alternative hypothesis (H1): There is a statistical significant difference in the mean values of overall satisfaction and other independent variables regarding products or services.
ANOVA table depicted in appendix clearly presents that p
Hypothesis 8:
Null hypothesis (H0): There is no statistical significant difference in the mean values of likelihood pertaining to choosing dell and other independent variables regarding products or services.
Alternative hypothesis (H1): There is a statistical significant difference in the mean values of likelihood pertaining to choosing dell and other independent variables regarding products or services.
By taking into account regression table mentioned in appendix 8, it can be depicted that alternative hypothesis is accepted and other one rejected. On the basis of this, customer’s likelihood in relation to choosing dell is highly affected from ordering & delivery system, pricing, quality and technical feasibility. Thus, management team of Dell should develop policies and other strategies by taking into account such aspects.
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Conclusion
By summing up this report, it has been concluded that there are several factors which in turn places direct impact on satisfaction and likelihood of customers purchase in the context of Dell. It has found from investigation that pricing and quality of the products or services are the main factors which in turn closely influence satisfaction level of the customers. Besides this, satisfaction is the main factors which in turn entice decision making of customers regarding future purchase.
Appendix
Recoded input
1.
Correlation test presents relationship between recoded variables such as ooverall satisfaction with Dell, recommendation, likelihood and demographical aspects
|
Correlations |
|||||||
|
What was the last grade of school you completed? |
Which of the following best describes your age? |
Which of the following best describes your households total yearly income before taxes? |
Overall, how satisfied are you with your Dell computer system? |
How likely would you be to recommend Dell to a friend or relative? |
If you could make your computer purchase decision again, how likely would you be to choose Dell? |
||
|
What was the last grade of school you completed? |
Pearson Correlation |
1 |
.087 |
.073 |
.016 |
.009 |
.040 |
|
Sig. (2-tailed) |
.094 |
.160 |
.755 |
.861 |
.445 |
||
|
N |
372 |
372 |
372 |
372 |
372 |
372 |
|
|
Which of the following best describes your age? |
Pearson Correlation |
.087 |
1 |
.235** |
.002 |
.004 |
.023 |
|
Sig. (2-tailed) |
.094 |
.000 |
.969 |
.944 |
.655 |
||
|
N |
372 |
372 |
372 |
372 |
372 |
372 |
|
|
Which of the following best describes your households total yearly income before taxes? |
Pearson Correlation |
.073 |
.235** |
1 |
-.063 |
-.032 |
-.015 |
|
Sig. (2-tailed) |
.160 |
.000 |
.224 |
.539 |
.772 |
||
|
N |
372 |
372 |
372 |
372 |
372 |
372 |
|
|
Overall, how satisfied are you with your Dell computer system? |
Pearson Correlation |
.016 |
.002 |
-.063 |
1 |
.738** |
.564** |
|
Sig. (2-tailed) |
.755 |
.969 |
.224 |
.000 |
.000 |
||
|
N |
372 |
372 |
372 |
372 |
372 |
372 |
|
|
How likely would you be to recommend Dell to a friend or relative? |
Pearson Correlation |
.009 |
.004 |
-.032 |
.738** |
1 |
.617** |
|
Sig. (2-tailed) |
.861 |
.944 |
.539 |
.000 |
.000 |
||
|
N |
372 |
372 |
372 |
372 |
372 |
372 |
|
|
If you could make your computer purchase decision again, how likely would you be to choose Dell? |
Pearson Correlation |
.040 |
.023 |
-.015 |
.564** |
.617** |
1 |
|
Sig. (2-tailed) |
.445 |
.655 |
.772 |
.000 |
.000 |
||
|
N |
372 |
372 |
372 |
372 |
372 |
372 |
|
|
**. Correlation is significant at the 0.01 level (2-tailed). |
|||||||
2.
In this, Correlation test exhibits the extent to which recoded variables pertaining to price sensitivity and demographical aspects are related with each other.
|
Correlations |
||||||
|
If the price of the Dell computer system you purchased had been 5% higher, and all other personal computer prices had been the same, how likely would you have been to have purchased your Dell computer system? |
If the price of the Dell computer system you purchased had been 10% higher, and all other personal computer prices had been the same, how likely would you have been to have purchased your Dell computer system? |
What was the last grade of school you completed? |
Which of the following best describes your age? |
Which of the following best describes your households total yearly income before taxes? |
||
|
If the price of the Dell computer system you purchased had been 5% higher, and all other personal computer prices had been the same, how likely would you have been to have purchased your Dell computer system? |
Pearson Correlation |
1 |
.812** |
.003 |
-.022 |
-.111* |
|
Sig. (2-tailed) |
.000 |
.956 |
.670 |
.032 |
||
|
N |
372 |
372 |
372 |
372 |
372 |
|
|
If the price of the Dell computer system you purchased had been 10% higher, and all other personal computer prices had been the same, how likely would you have been to have purchased your Dell computer system? |
Pearson Correlation |
.812** |
1 |
-.002 |
.017 |
-.066 |
|
Sig. (2-tailed) |
.000 |
.970 |
.740 |
.201 |
||
|
N |
372 |
372 |
372 |
372 |
372 |
|
|
What was the last grade of school you completed? |
Pearson Correlation |
.003 |
-.002 |
1 |
.087 |
.073 |
|
Sig. (2-tailed) |
.956 |
.970 |
.094 |
.160 |
||
|
N |
372 |
372 |
372 |
372 |
372 |
|
|
Which of the following best describes your age? |
Pearson Correlation |
-.022 |
.017 |
.087 |
1 |
.235** |
|
Sig. (2-tailed) |
.670 |
.740 |
.094 |
.000 |
||
|
N |
372 |
372 |
372 |
372 |
372 |
|
|
Which of the following best describes your households total yearly income before taxes? |
Pearson Correlation |
-.111* |
-.066 |
.073 |
.235** |
1 |
|
Sig. (2-tailed) |
.032 |
.201 |
.160 |
.000 |
||
|
N |
372 |
372 |
372 |
372 |
372 |
|
|
**. Correlation is significant at the 0.01 level (2-tailed). |
||||||
|
*. Correlation is significant at the 0.05 level (2-tailed). |
||||||
3.
Chi-square test presents association between the categorical variables undertaken.
Crosstabs
|
Case Processing Summary |
||||||
|
Cases |
||||||
|
Valid |
Missing |
Total |
||||
|
N |
Percent |
N |
Percent |
N |
Percent |
|
|
If you could make your computer purchase decision again, how likely would you be to choose Dell? * And how much do you agree that Dell Computers has high-quality computers with no technical problems? |
369 |
52.3% |
336 |
47.7% |
705 |
100.0% |
|
If you could make your computer purchase decision again, how likely would you be to choose Dell? * And how much do you agree that Dell Computers has high-quality computers with no technical problems? Crosstabulation |
|||||||||||
|
Count |
|||||||||||
|
And how much do you agree that Dell Computers has high-quality computers with no technical problems? |
Total |
||||||||||
|
1 - Do Not Agree at All |
2 |
3 |
4 |
5 |
6 |
7 |
8 |
9 - Agree Completely |
|||
|
If you could make your computer purchase decision again, how likely would you be to choose Dell? |
Definitely would choose |
13 |
1 |
1 |
1 |
8 |
16 |
35 |
45 |
118 |
238 |
|
Probably would or less likely to choose |
2 |
1 |
1 |
0 |
11 |
11 |
23 |
34 |
48 |
131 |
|
|
Total |
15 |
2 |
2 |
1 |
19 |
27 |
58 |
79 |
166 |
369 |
|
| Chi-Square Tests | |||
|
Value |
df |
Asymp. Sig. (2-sided) |
|
|
Pearson Chi-Square |
14.162a |
8 |
.078 |
|
Likelihood Ratio |
14.829 |
8 |
.063 |
|
Linear-by-Linear Association |
.181 |
1 |
.670 |
|
N of Valid Cases |
369 |
||
|
a. 6 cells (33.3%) have expected count less than 5. The minimum expected count is .36. |
|||
4.
Cross tabulation signifies association level between the categorical variables
Crosstabs
|
Case Processing Summary |
||||||
|
Cases |
||||||
|
Valid |
Missing |
Total |
||||
|
N |
Percent |
N |
Percent |
N |
Percent |
|
|
If you could make your computer purchase decision again, how likely would you be to choose Dell? * And how much do you agree that Dell Computers features attractively designed computer system components? |
359 |
50.9% |
346 |
49.1% |
705 |
100.0% |
|
If you could make your computer purchase decision again, how likely would you be to choose Dell? * And how much do you agree that Dell Computers features attractively designed computer system components? Crosstabulation |
|||||||||||
|
Count |
|||||||||||
|
And how much do you agree that Dell Computers features attractively designed computer system components? |
Total |
||||||||||
|
1 - Do Not Agree at All |
2 |
3 |
4 |
5 |
6 |
7 |
8 |
9 - Agree Completely |
|||
|
If you could make your computer purchase decision again, how likely would you be to choose Dell? |
Definitely would choose |
1 |
6 |
10 |
14 |
32 |
31 |
51 |
49 |
41 |
235 |
|
Probably would or less likely to choose |
3 |
3 |
7 |
10 |
20 |
20 |
35 |
17 |
9 |
124 |
|
|
Total |
4 |
9 |
17 |
24 |
52 |
51 |
86 |
66 |
50 |
359 |
|
|
Chi-Square Tests |
|||
|
Value |
df |
Asymp. Sig. (2-sided) |
|
|
Pearson Chi-Square |
14.362a |
8 |
.073 |
|
Likelihood Ratio |
14.922 |
8 |
.061 |
|
Linear-by-Linear Association |
7.855 |
1 |
.005 |
|
N of Valid Cases |
359 |
||
|
a. 3 cells (16.7%) have expected count less than 5. The minimum expected count is 1.38. |
|||
Independent sample t test helps in assessing difference which takes place in the mean value of variables.
T-Test
|
Group Statistics |
|||||
|
And how much do you agree that Dell Computers makes ordering a computer system easy? |
N |
Mean |
Std. Deviation |
Std. Error Mean |
|
|
And how much do you agree that Dell lets customers order computer systems customized to their specifications? |
>= 4.00 |
361 |
7.65651 |
1.532434 |
.080654 |
|
< 4.00 |
8 |
4.25000 |
2.375470 |
.839855 |
|
|
Independent Samples Test |
||||||||||
|
Levene's Test for Equality of Variances |
t-test for Equality of Means |
|||||||||
|
F |
Sig. |
t |
df |
Sig. (2-tailed) |
Mean Difference |
Std. Error Difference |
95% Confidence Interval of the Difference |
|||
|
Lower |
Upper |
|||||||||
|
And how much do you agree that Dell lets customers order computer systems customized to their specifications? |
Equal variances assumed |
3.176 |
.076 |
6.137 |
367 |
.000 |
3.406510 |
.555048 |
2.315036 |
4.497983 |
|
Equal variances not assumed |
4.037 |
7.130 |
.005 |
3.406510 |
.843719 |
1.418764 |
5.394255 |
|||
6.
For assessing whether mean responses to Q8_6 (has computers that run programs quickly) and Q8_7 (has high quality computers with no technical problems) are differing or not independent sample t test has been applied.
T-Test
|
Group Statistics |
|||||
|
And how much do you agree that Dell Computers has high-quality computers with no technical problems? |
N |
Mean |
Std. Deviation |
Std. Error Mean |
|
|
And how much do you agree that Dell has computers that run programs quickly? |
>= 4.00 |
349 |
7.5530 |
1.74385 |
.09335 |
|
< 4.00 |
18 |
6.5556 |
2.52569 |
.59531 |
|
|
Independent Samples Test |
||||||||||
|
Levene's Test for Equality of Variances |
t-test for Equality of Means |
|||||||||
|
F |
Sig. |
t |
df |
Sig. (2-tailed) |
Mean Difference |
Std. Error Difference |
95% Confidence Interval of the Difference |
|||
|
Lower |
Upper |
|||||||||
|
And how much do you agree that Dell has computers that run programs quickly? |
Equal variances assumed |
9.272 |
.002 |
2.308 |
365 |
.022 |
.99745 |
.43214 |
.14767 |
1.84724 |
|
Equal variances not assumed |
1.655 |
17.846 |
.115 |
.99745 |
.60258 |
-.26931 |
2.26422 |
|||
7. Regression
To assess the impact of independent variables on dependent factor such as overall satisfaction regression tool has been applied.
|
Descriptive Statistics |
|||
|
Mean |
Std. Deviation |
N |
|
|
Overall, how satisfied are you with your Dell computer system? |
1.4954 |
.59531 |
329 |
|
And how much do you agree that Dell Computers makes ordering a computer system easy? |
7.7477 |
1.46510 |
329 |
|
And how much do you agree that Dell lets customers order computer systems customized to their specifications? |
7.62614 |
1.599366 |
329 |
|
And how much do you agree that Dell Computers delivers its products quickly? |
6.8875 |
1.89257 |
329 |
|
And how much do you agree that Dell Computers prices its products competitively? |
8.1550 |
1.35599 |
329 |
|
And how much do you agree that Dell Computers features attractively designed computer system components? |
6.4012 |
1.91356 |
329 |
|
And how much do you agree that Dell has computers that run programs quickly? |
7.5015 |
1.82316 |
329 |
|
And how much do you agree that Dell Computers has high-quality computers with no technical problems? |
7.6565 |
1.85462 |
329 |
|
And how much do you agree that Dell Computers has high-quality peripherals (e.g., monitor, keyboard, mouse, speakers, disk drives)? |
7.5441 |
1.64318 |
329 |
|
And how much do you agree that Dell Computers bundles its computers with appropriate software? |
6.0821 |
3.16169 |
329 |
|
And how much do you agree that Dell Computers bundles its computers with Internet access? |
6.5684 |
2.75565 |
329 |
|
And how much do you agree that Dell Computers allows users to easily assemble components? |
7.3283 |
2.50642 |
329 |
|
And how much do you agree that DellComputers has computer systems that users can readily upgrade? |
7.6900 |
1.73765 |
329 |
|
And how much do you agree that Dell Computers offer easily accessible technical support? |
8.2067 |
1.29014 |
329 |
|
Model Summary |
|||||||||
|
Model |
R |
R Square |
Adjusted R Square |
Std. Error of the Estimate |
Change Statistics |
||||
|
R Square Change |
F Change |
df1 |
df2 |
Sig. F Change |
|||||
|
1 |
.604a |
.364 |
.338 |
.48427 |
.364 |
13.898 |
13 |
315 |
.000 |
|
a. Predictors: (Constant), And how much do you agree that Dell Computers offer easily accessible technical support?, And how much do you agree that Dell Computers allows users to easily assemble components?, And how much do you agree that Dell Computers delivers its products quickly?, And how much do you agree that Dell Computers has high-quality computers with no technical problems?, And how much do you agree that Dell Computers bundles its computers with appropriate software?, And how much do you agree that Dell has computers that run programs quickly?, And how much do you agree that Dell Computers features attractively designed computer system components?, And how much do you agree that Dell Computers makes ordering a computer system easy?, And how much do you agree that Dell Computers bundles its computers with Internet access?, And how much do you agree that Dell Computers prices its products competitively?, And how much do you agree that Dell Computers has high-quality peripherals (e.g., monitor, keyboard, mouse, speakers, disk drives)?, And how much do you agree that DellComputers has computer systems that users can readily upgrade?, And how much do you agree that Dell lets customers order computer systems customized to their specifications? |
|||||||||
|
ANOVAa |
||||||
|
Model |
Sum of Squares |
df |
Mean Square |
F |
Sig. |
|
|
1 |
Regression |
42.370 |
13 |
3.259 |
13.898 |
.000b |
|
Residual |
73.873 |
315 |
.235 |
|||
|
Total |
116.243 |
328 |
||||
|
a. Dependent Variable: Overall, how satisfied are you with your Dell computer system? |
||||||
|
b. Predictors: (Constant), And how much do you agree that Dell Computers offer easily accessible technical support?, And how much do you agree that Dell Computers allows users to easily assemble components?, And how much do you agree that Dell Computers delivers its products quickly?, And how much do you agree that Dell Computers has high-quality computers with no technical problems?, And how much do you agree that Dell Computers bundles its computers with appropriate software?, And how much do you agree that Dell has computers that run programs quickly?, And how much do you agree that Dell Computers features attractively designed computer system components?, And how much do you agree that Dell Computers makes ordering a computer system easy?, And how much do you agree that Dell Computers bundles its computers with Internet access?, And how much do you agree that Dell Computers prices its products competitively?, And how much do you agree that Dell Computers has high-quality peripherals (e.g., monitor, keyboard, mouse, speakers, disk drives)?, And how much do you agree that DellComputers has computer systems that users can readily upgrade?, And how much do you agree that Dell lets customers order computer systems customized to their specifications? |
||||||
|
Coefficientsa |
||||||||
|
Model |
Unstandardized Coefficients |
Standardized Coefficients |
t |
Sig. |
95.0% Confidence Interval for B |
|||
|
B |
Std. Error |
Beta |
Lower Bound |
Upper Bound |
||||
|
1 |
(Constant) |
3.892 |
.226 |
17.210 |
.000 |
3.447 |
4.337 |
|
|
And how much do you agree that Dell Computers makes ordering a computer system easy? |
-.005 |
.023 |
-.012 |
-.208 |
.836 |
-.051 |
.041 |
|
|
And how much do you agree that Dell lets customers order computer systems customized to their specifications? |
-.035 |
.025 |
-.093 |
-1.397 |
.163 |
-.083 |
.014 |
|
|
And how much do you agree that Dell Computers delivers its products quickly? |
-.025 |
.019 |
-.079 |
-1.302 |
.194 |
-.063 |
.013 |
|
|
And how much do you agree that Dell Computers prices its products competitively? |
-.099 |
.026 |
-.226 |
-3.814 |
.000 |
-.150 |
-.048 |
|
|
And how much do you agree that Dell Computers features attractively designed computer system components? |
-.014 |
.018 |
-.046 |
-.813 |
.417 |
-.049 |
.021 |
|
|
And how much do you agree that Dell has computers that run programs quickly? |
-.039 |
.019 |
-.118 |
-2.030 |
.043 |
-.076 |
-.001 |
|
|
And how much do you agree that Dell Computers has high-quality computers with no technical problems? |
.006 |
.016 |
.017 |
.350 |
.726 |
-.026 |
.037 |
|
|
And how much do you agree that Dell Computers has high-quality peripherals (e.g., monitor, keyboard, mouse, speakers, disk drives)? |
-.081 |
.023 |
-.222 |
-3.508 |
.001 |
-.126 |
-.035 |
|
|
And how much do you agree that Dell Computers bundles its computers with appropriate software? |
.007 |
.010 |
.038 |
.735 |
.463 |
-.012 |
.026 |
|
|
And how much do you agree that Dell Computers bundles its computers with Internet access? |
.012 |
.012 |
.054 |
.930 |
.353 |
-.013 |
.036 |
|
|
And how much do you agree that Dell Computers allows users to easily assemble components? |
-.004 |
.012 |
-.015 |
-.287 |
.774 |
-.028 |
.021 |
|
|
And how much do you agree that DellComputers has computer systems that users can readily upgrade? |
-.007 |
.022 |
-.021 |
-.318 |
.750 |
-.050 |
.036 |
|
|
And how much do you agree that Dell Computers offer easily accessible technical support? |
-.025 |
.024 |
-.055 |
-1.077 |
.282 |
-.072 |
.021 |
|
|
a. Dependent Variable: Overall, how satisfied are you with your Dell computer system? |
||||||||
8. Regression
For determining relationship between dependent and independent variable regression tool has been undertaken.
|
Descriptive Statistics |
|||
|
Mean |
Std. Deviation |
N |
|
|
If you could make your computer purchase decision again, how likely would you be to choose Dell? |
1.3951 |
.59118 |
329 |
|
And how much do you agree that Dell Computers makes ordering a computer system easy? |
7.7477 |
1.46510 |
329 |
|
And how much do you agree that Dell lets customers order computer systems customized to their specifications? |
7.62614 |
1.599366 |
329 |
|
And how much do you agree that Dell Computers delivers its products quickly? |
6.8875 |
1.89257 |
329 |
|
And how much do you agree that Dell Computers prices its products competitively? |
8.1550 |
1.35599 |
329 |
|
And how much do you agree that Dell Computers features attractively designed computer system components? |
6.4012 |
1.91356 |
329 |
|
And how much do you agree that Dell has computers that run programs quickly? |
7.5015 |
1.82316 |
329 |
|
And how much do you agree that Dell Computers has high-quality computers with no technical problems? |
7.6565 |
1.85462 |
329 |
|
And how much do you agree that Dell Computers has high-quality peripherals (e.g., monitor, keyboard, mouse, speakers, disk drives)? |
7.5441 |
1.64318 |
329 |
|
And how much do you agree that Dell Computers bundles its computers with appropriate software? |
6.0821 |
3.16169 |
329 |
|
And how much do you agree that Dell Computers bundles its computers with Internet access? |
6.5684 |
2.75565 |
329 |
|
And how much do you agree that Dell Computers allows users to easily assemble components? |
7.3283 |
2.50642 |
329 |
|
And how much do you agree that DellComputers has computer systems that users can readily upgrade? |
7.6900 |
1.73765 |
329 |
|
And how much do you agree that Dell Computers offer easily accessible technical support? |
8.2067 |
1.29014 |
329 |
|
Model Summary |
|||||||||
|
Model |
R |
R Square |
Adjusted R Square |
Std. Error of the Estimate |
Change Statistics |
||||
|
R Square Change |
F Change |
df1 |
df2 |
Sig. F Change |
|||||
|
1 |
.453a |
.205 |
.172 |
.53780 |
.205 |
6.257 |
13 |
315 |
.000 |
|
a. Predictors: (Constant), And how much do you agree that Dell Computers offer easily accessible technical support?, And how much do you agree that Dell Computers allows users to easily assemble components?, And how much do you agree that Dell Computers delivers its products quickly?, And how much do you agree that Dell Computers has high-quality computers with no technical problems?, And how much do you agree that Dell Computers bundles its computers with appropriate software?, And how much do you agree that Dell has computers that run programs quickly?, And how much do you agree that Dell Computers features attractively designed computer system components?, And how much do you agree that Dell Computers makes ordering a computer system easy?, And how much do you agree that Dell Computers bundles its computers with Internet access?, And how much do you agree that Dell Computers prices its products competitively?, And how much do you agree that Dell Computers has high-quality peripherals (e.g., monitor, keyboard, mouse, speakers, disk drives)?, And how much do you agree that DellComputers has computer systems that users can readily upgrade?, And how much do you agree that Dell lets customers order computer systems customized to their specifications? |
|||||||||
|
ANOVAa |
||||||
|
Model |
Sum of Squares |
df |
Mean Square |
F |
Sig. |
|
|
1 |
Regression |
23.526 |
13 |
1.810 |
6.257 |
.000b |
|
Residual |
91.106 |
315 |
.289 |
|||
|
Total |
114.632 |
328 |
||||
|
a. Dependent Variable: If you could make your computer purchase decision again, how likely would you be to choose Dell? |
||||||
|
b. Predictors: (Constant), And how much do you agree that Dell Computers offer easily accessible technical support?, And how much do you agree that Dell Computers allows users to easily assemble components?, And how much do you agree that Dell Computers delivers its products quickly?, And how much do you agree that Dell Computers has high-quality computers with no technical problems?, And how much do you agree that Dell Computers bundles its computers with appropriate software?, And how much do you agree that Dell has computers that run programs quickly?, And how much do you agree that Dell Computers features attractively designed computer system components?, And how much do you agree that Dell Computers makes ordering a computer system easy?, And how much do you agree that Dell Computers bundles its computers with Internet access?, And how much do you agree that Dell Computers prices its products competitively?, And how much do you agree that Dell Computers has high-quality peripherals (e.g., monitor, keyboard, mouse, speakers, disk drives)?, And how much do you agree that DellComputers has computer systems that users can readily upgrade?, And how much do you agree that Dell lets customers order computer systems customized to their specifications? |
||||||
|
Coefficientsa |
||||||||
|
Model |
Unstandardized Coefficients |
Standardized Coefficients |
t |
Sig. |
95.0% Confidence Interval for B |
|||
|
B |
Std. Error |
Beta |
Lower Bound |
Upper Bound |
||||
|
1 |
(Constant) |
3.226 |
.251 |
12.845 |
.000 |
2.732 |
3.720 |
|
|
And how much do you agree that Dell Computers makes ordering a computer system easy? |
-.061 |
.026 |
-.152 |
-2.361 |
.019 |
-.112 |
-.010 |
|
|
And how much do you agree that Dell lets customers order computer systems customized to their specifications? |
.008 |
.027 |
.022 |
.293 |
.770 |
-.046 |
.062 |
|
|
And how much do you agree that Dell Computers delivers its products quickly? |
-.036 |
.021 |
-.115 |
-1.685 |
.093 |
-.078 |
.006 |
|
|
And how much do you agree that Dell Computers prices its products competitively? |
-.059 |
.029 |
-.135 |
-2.032 |
.043 |
-.115 |
-.002 |
|
|
And how much do you agree that Dell Computers features attractively designed computer system components? |
.012 |
.020 |
.038 |
.587 |
.557 |
-.027 |
.050 |
|
|
And how much do you agree that Dell has computers that run programs quickly? |
-.027 |
.021 |
-.084 |
-1.289 |
.198 |
-.069 |
.014 |
|
|
And how much do you agree that Dell Computers has high-quality computers with no technical problems? |
.020 |
.018 |
.064 |
1.162 |
.246 |
-.014 |
.055 |
|
|
And how much do you agree that Dell Computers has high-quality peripherals (e.g., monitor, keyboard, mouse, speakers, disk drives)? |
-.043 |
.026 |
-.120 |
-1.699 |
.090 |
-.094 |
.007 |
|
|
And how much do you agree that Dell Computers bundles its computers with appropriate software? |
.019 |
.011 |
.101 |
1.747 |
.082 |
-.002 |
.040 |
|
|
And how much do you agree that Dell Computers bundles its computers with Internet access? |
-.004 |
.014 |
-.017 |
-.266 |
.791 |
-.031 |
.024 |
|
|
And how much do you agree that Dell Computers allows users to easily assemble components? |
-.003 |
.014 |
-.013 |
-.231 |
.817 |
-.030 |
.024 |
|
|
And how much do you agree that DellComputers has computer systems that users can readily upgrade? |
-.005 |
.025 |
-.016 |
-.215 |
.830 |
-.053 |
.043 |
|
|
And how much do you agree that Dell Computers offer easily accessible technical support? |
-.051 |
.026 |
-.112 |
-1.948 |
.052 |
-.103 |
.001 |
|
|
a. Dependent Variable: If you could make your computer purchase decision again, how likely would you be to choose Dell? |
||||||||
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